I’ve decided to start this new blog, zonio. Named after an “idea” I have, it will be a holding plot, my stake of real estate on this burgeoning tumblr landscape. My immediate purpose, or theme, will be to chrono-log my current adventure, which for the time being is that of being for lack of a more appropos term, unemployed.
Let me outline my profile:
I am currently trying to raise seed capital for my new business. It is a hardware business opportunity in consumer electronics, audio specifically. Now I know what you’re thinking - I have no chance. Too much competition, hardware business models are too risky… Well I of course beg to differ.
I am working on making sure potential investors know that it is not merely a hardware business model. Yes I will be building hardware. But like many successful hardware devices, they rely heavily on the software that gives them life. Much of this software will be owned by me, dispensed by me and partners, and if all goes according to plan and design, a source of revenue for myself and my partners. Like any innovative product, there is disruption to be made, and new ways of thinking about business to grok…
In fact, I do not enter this space blindly. I have spent the last 5 years helping Avnera bring reallyl innovative, market ready technology to end-users by working on marketing our solutions to device makers and in many instances helping them build devices. After helping more than 25 devices reach the market, delivering new user experiences, I’ve confirmed that I (at least in the past) had the ability to discern what would work in today’s market. I also consistantly make good calls about what’s a fanciful leap and what’s a practical baby step, and most importanly, I am confident I have an idea of what the market will want somewhere in between those bounds, within the next couple years - where venture capital can be put to work to deliver something incumbants cannot/will not, and where the opportunity is devoid of prohibitive risk to make such an investment foolhardy.
Myself, well, I’ve already made my investment, and continue to do so. I’m hoping I can pull this effort together, raise the capital, and build this product, as it will fundamentally change the way consumers consume their digital audio. But this is the most I will talk about the business itself.
In the meantime, zonio blog will be about what it means to be a entrepreneur in this economy, in America, in “hardware.” It will be about the personal process of being out on the limb in blustering stormy weather. Stay tuned…
3 years ago